Lead Brand Strategist

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Lead Brand Creative

Do you feel goosebumps about shaping the voice of change for the fashion industry? Are you energized by storytelling? What if you had the opportunity to build a brand at the intersection of fashion and technology? Love the idea of driving positive impact? Keep reading 👇

Part-time · Amsterdam

About our Brands  🎬

Hatch and Stitch are two different brands, yet we share one passion: change how fashion works. We believe that technology and business transformation can inspire every human in this industry to take action. How do we know that? Because we were once those humans.

See, another thing that bonds us together is that Hatch & Stitch were born within the fashion industry. We were once in the same shoes (and clothes) of the people we now want to inspire with our work. Why? Because change in fashion means transforming the fabric of how fashion is made. From design to sales and beyond. For this change to happen, technology won’t be enough. This transformation requires us, people, to lead it. To make the leap. To commit. Why? Because when change really happens, real value is unlocked.

Our brands need to embody what this change represents. The excitement of its potential. The humanity of the people driving it. The grit to push through uncertainty. The curiosity it requires to turn a “No” into action. Our brands need to represent the uniqueness of our story, our offering, our people. Where brands worry about investment, we provide value. Where people can’t see how to move forward, we light up the way. Where others implement software, we challenge the status quo. We were born from fashion. To change it. Together.

If you want to join us, know that you’ll help us build our brands to reach every corner of fashion. To inspire people to take action. To show how digital transformation is actually human transformation. To amplify our experience and expertise to show those who’re willing to change that there’s a way. Ultimately, Hatch and Stitch need to show the industry another way is possible.  

About the role 🧐

We’re looking for a brand builder, a creative storyteller with a passion for the future of fashion to define and execute comprehensive content strategies that boost our positioning as a change agent.

  • Build and Develop our Brand Framework and Hierarchy for Hatch & Stitch, articulating our ethos, who we are, and why we exist.

  • Hatch / Stitch co-brand development to amplify our thought leadership in digitizing fashion’s value chain.
  • Develop a deep understanding of our audience to position and differentiate our brands in the b2b SaaS world in the fashion industry effectively and humanly.
  • Build our brands’ Tone of Voice and how to execute it across different channels.
  • Uncover and leverage the right experts, inside and outside of our brands to inspire our audience to change, scale and upsell and strengthen our position as a thought leader.
  • Develop Brand Artefacts: brand vision, manifesto, team bio’s, in-product copy, media kit, and more.
  • Use your expertise to help us define where to tell our story to create awareness and build credibility
  • Ensure both brands are accurately represented across different content artefacts and channels. 

About you 🥁

  • Experience in building brands, from strategic conception to execution.

  • Experience in B2B and SaaS is preferred
  • Impeccable writing skills
  • Ability to assess the market and develop approaches for hatch & stitch to stay current, effective, and innovative in its brand strategies and tactics
  • Understanding of how to use data, research, interviews, and creativity to fuel your brand development process.
  • Access to a creative network that can work with us in elevating our brand positioning further. 

    Aced the above? Apply! 🎉

    No need for long motivation letters, the only thing we would like to hear when you apply, is WHY?

    Why HATCH and why this role?

    Do you want to join our team as our new Lead Brand Strategist? 

    Then we'd love to hear about you!