Tell me more about the role! 🎬
Of course! At HATCH, we operate an inbound marketing model to grow our budding B2B SaaS business and we're hoping you will help us get even better. We are looking for experienced Inbound Marketing talent to help us bring more fashion brands to HATCH. In this role, you will:
- Build and manage a rich content strategy and calendar that attracts qualified fashion brands and guide them through the buying process with multiple content formats..
Generate and grow new leads through boosting website conversion with hyper-targeted, hyper-relevant content, landing pages and other lead generation content.
Establish closed-loop analytics with sales to understand and refine our inbound marketing activity to convert leads into customers.
Track and measure performance of the different marketing initiatives and report on the ROI of these activities - allowing us to assess which channels work best to achieve HATCH’s business goals.
- Manage on-page SEO for HATCH’s Blog and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Continuously explore new ways to engage and reach our target fashion brands.
- Collaborate with other customer experience disciplines to develop and execute inbound marketing initiatives that meet our strategic goals.